Brand Guidelines

The logo

Versions and usage

Use the blue version on light backgrounds and the white version on navy or photography. Never recreate it; always place the supplied files.

Primary. Blue on white or cream.

White on navy, dark surfaces and photography.

Square, for designs that do not mention Humanity First by name.

Icon only, for designs that mention Humanity First by name.

Clear space

Keep a margin around the logo of at least half the height of the ellipse, on every side. Nothing sits inside it: no text, no other marks, no page edges.

Minimum size

Keep the full lockup at least 140px wide on screen and about 35mm in print. Below that the strap becomes illegible; switch to the icon.

Which version

Horizontal or square, whichever suits the design. The icon stands alone only where the design mentions Humanity First by name; otherwise use a version that carries the name. On photography, add a darker overlay behind the white version rather than boxing the logo.

Logo misuse

What not to do

The logo ships as finished artwork. If a layout tempts you to adjust it, change the layout.

Don’t stretch or condense it

Don’t recolour it

Don’t add shadows or effects

Don’t rotate it

Don’t fade it

Don’t use it on low-contrast backgrounds

Colour

The palette

The palette is closed: no new accents, no tints beyond these. Click a swatch to copy its hex value.

Core blues

Ink and surfaces

Accents

Red is the ask

Red belongs to the donate action and urgent appeals. It never decorates, warns or labels anything else.

Gold carries impact

Gold appears with statistics and achievements, never as a background for large areas.

Sky stays on navy

Sky blue is emphasis text on dark navy only; on white it fails contrast and is never used.

Typography

The typefaces

Each face has one role and they never swap. For design work, Montserrat and Poppins are on Google Fonts and League Gothic comes from The League of Moveable Type.

Montserrat

Headings, navigation, buttons, labels and eyebrows. Weights 500 to 800; large headings track slightly tight.

Serving mankind since 1995

Medium 500SemiBold 600Bold 700ExtraBold 800

Poppins

Body copy, descriptions and captions. Weights 300 to 600; it never appears in headings, buttons or labels.

Humanity First UK responds to disasters and builds long-term capacity in health, water, education and food security across four continents.

Light 300Regular 400Medium 500SemiBold 600

League Gothic

Standalone impact statistics and donation amounts only, always uppercase, single weight. It is never a heading, button or body face.

£85,000 raised

Downloads

Logo files

All files are PNG with transparent backgrounds.

English

Horizontal logo, blue
The default version, for white and light backgrounds.
PNG · 58 KB
Download
Horizontal logo, white
For navy, dark and photographic backgrounds.
PNG · 62 KB
Download
Square logo, blue
For square spaces and designs that do not mention Humanity First by name.
PNG · 120 KB
Download
Square logo, white
The square version on navy and dark backgrounds.
PNG · 136 KB
Download
Icon, blue
For light backgrounds, in designs that mention Humanity First by name.
PNG · 52 KB
Download
Icon, white
For dark backgrounds, in designs that mention Humanity First by name.
PNG · 67 KB
Download

Arabic

Horizontal logo, blue
The Arabic horizontal version, for white and light backgrounds.
PNG · 194 KB
Download
Horizontal logo, white
The Arabic horizontal version on navy and dark backgrounds.
PNG · 164 KB
Download
Square logo, blue
The Arabic square version, for white and light backgrounds.
PNG · 528 KB
Download
Square logo, white
The Arabic square version on navy and dark backgrounds.
PNG · 447 KB
Download